Rutgers: Power of Giving Flowers Study
Rutgers Research Reveals: Flower Givers Make the Best Impression
Scientific research proves that receiving flowers and being in the presence of flowers make people happy. But is it better to give than to receive?
Through a partnership, SAF and the American Floral Endowment commissioned a Rutgers University study in 2006, to determine how people perceive others based on the types of gifts they give. The results are groundbreaking, as flower givers rose to the top.
The research reveals that people who give flowers make the best impression compared to other gifts studied. They are considered more likable, friendly and emotionally intelligent. The floral gift-giver is regarded as highly caring, trustworthy, loving, successful, and as valuing achievement and beauty in life.